Results-focused professional with successful record of delivering complex Internet and enterprise software products. I've built web applications, created customer success programs, managed timely product releases, written documentation that gets used, and hired and mentored technical staff.


Software Development

Develop engaging web-based applications in independent and team setups using Rails, JavaScript and PHP.

Customer Success

Integrate support, documentation and community for order of magnitude ROI improvement.

Product Management

Deliver business requirements-driven software releases on schedule and on budget.

Technical Expertise

  • Javascript
  • Backbone
  • Angular
  • Sass, CSS3
  • HTML5, Haml
  • MySQL/SQLite
  • Ruby on Rails
  • Python
  • PHP
  • OS X
  • Linux
  • Git/Subversion

Professional Experience

Sumo Logic

Front End Developer


  • User Interface development on a web-scale cloud log analytics and monitoring solution (, primarily responsible for content management and initial experience UIs
  • Key technologies: Backbone.js, Compass/Sass, D3, jQuery, Angular.js
  • Work closely with Product Management and UXD/VXD to create effective, efficient, and attractive user interfaces


Front End Developer


  • JavaScript and view layer application development for a suite of brand advocate-focused marketing automation applications used by major brand advertisers (
  • Key technologies: Backbone.js, jQuery, Grails, Compass/Sass
  • Collaborated with highly-regarded UX consulting firm to enable highly usable, scalable interfaces

Glam Media, Inc.

Software Developer


  • Ruby on Rails application development of the GlamAdapt Automate self-service ad purchasing system, also used by CBS Interactive, TimeDigital and Linden Labs
  • Wrote a custom Rails plugin, heavy on jQuery, to manage parent/child dynamic connected select boxes
  • Developed a geotargeting widget, mix of a Rails helper and jQuery, with specific appearance and behavior tailored to approximately 10 different uses in the app

Kachingle, Inc.

Web Developer


  • Wrote substantially all of the Kachingle Ruby on Rails application for beta launch of the service using Rails with MySQL.
  • Developed the Kachingle Medallion WordPress plugin in PHP
  • Implemented and prototyped new site features in PHP and JavaScript

Technical Marketing Lead

  • Wrote and maintained multiple WordPress blogs
  • Managed the Kachingle Online Community using AdobeConnect Pro for monthly webinars, MailChimp for newsletters and Google Forums for conversations
  • Scripted and produced video and page designs, including a 2010 PayPal X Innovate Challenge Finalist video

BriteSpring Consulting


2002-2005, 2007-2009

Assignments included:

  • Website development using Ruby on Rails, PHP, JavaScript, CSS, MySQL, blogging software, and Postgres
  • Developed a small-site CMS in PHP
  • Product management for an IP SAN hardware startup
  • Web marketing and community engagement using highly readable documentation and blogs


Manager, Customer Success


  • Wrote product documentation for Aptana Studio, Studio plugins and Aptana Cloud using MediaWiki and Aptana Jaxer
  • Developed JavaScript/Jaxer-based custom publishing software for Jaxer and Cloud documentation
  • Managed customer support using Atlassian Jira and the Aptana Forums
  • Redeveloped the Aptana Forums in phpBB3 with authentication integration to the Aptana ID system, including migration from earlier version of phpBB


Manager, Community and Content


  • Built a complex publishing system to ensure customer adoption and success in PHP, JavaScript, jQuery and CSS based off SMF
  • Delivered first line customer care and sign-on training
  • Wrote how-to, FAQ and best practice articles


Senior Manager, Customer Experience


RawSugar (Palo Alto; Haifa, Israel) built an innovative tag-based consumer search service.

  • Provided technical support and customer training
  • Developed RawSugar plugins and tools for WordPress, MovableType and Blogger
  • Wrote all website text including company blog, online help and forums
  • Maintained online community software (blog and forums)

Sun Microsystems

Product Manager, iPlanet Application Servers


  • Managed the definition and delivery of iAS 6.0 and follow-on service packs as well as several customer beta programs, Netscape 4.0 and NetDynamics 5.0.2 and follow-on service packs plus the iAS Migration Toolbox
  • Worked with product marketing to prepare whitepapers, data sheets and other collateral
  • Engaged the customer team through sales kickoffs, email newsletters and technical FAQs
  • Collaborated with professional services, support, and education groups to create complete customer solutions
  • Presented frequently to customers, sales team and executive management

Sun Microsystems

Technical Support Manager, NetDynamics Application Server


  • Managed the NetDynamics support delivery team--up to 11 support engineers, three escalation engineers, and a premier accounts manager
  • Handled average monthly team caseload of 550 calls and 25 escalations
  • Reduced average time to close by 33%, from 5.25 days to 3.5 days
  • Recruited and trained six support engineers and one escalation manager, promoted four interns to staff

NetDynamics (acquired by Sun Microsystems)

Technical Writer/Escalation Manager, NetDynamics Application Server


  • Redeveloped the NetDynamics support website with significant additional material including a monthly newsletter and technical articles
  • Authored two volumes of the NetDynamics 4.0 product documentation while on loan to the Engineering staff
  • Developed the Technotes, a set of over 200 online technical articles and code samples, one of the first web-based, dynamic technical FAQs

Community Service

Hacker Dojo

Treasurer, 2014-present

Events Lead, 2011-present

Jewish High Tech Community

Web Developer, 2006-2014

President, 2006-2010

Mountain View West 1 Homeowners Association

President, 2002-2005


Rutgers Graduate School of Management, Newark, NJ

Master of Business Administration - Concentration in Finance

University of Southern California, Los Angeles, CA

School of Journalism: Bachelor of Arts - Major in Journalism, minor in Music

William Lazar — Email